Recently, a study was conducted to find out the trust level of people on reviews given by users on websites. It was found that more than 75 percent of people trusted these online reviews. There are many online review websites that can influence the hiring of an hvac business or appliance repair company decision of their users. One such popular site is Yelp. The site has more than 125 million unique visitors every month. It is one of the most powerful review sites that is used by both young and old. If you are a part of the heating and cooling company or appliance repair industry, chances are, your potential customers are using Yelp and there might already be several reviews of your business on the site.
One of the reasons why most businesses want their business to be listed on Yelp is because the site has an impressive array of users. Also, the majority of users are in the age group of 25-34, which is the target audience of most air conditioner repair businesses and appliance repair companies. Here are some important stats you must be aware of when listing your ac repair company or appliance service business on Yelp.
Profile of the Audience
- Female – 53.85%
- Male – 46.15%
- Married – 45.4%
- Married with Children – 36.2%
- Attended Graduate School or College – 72.2%
Age Composition of Users
- 18-24 – 13.2%
- 25-34 – 25.2%
- 35-44 – 18.1%
- 45-54 – 19.0%
- 55-64 – 15%
- Above 65 – 9.7%
Another interesting fact you must be aware of is that more than 37 percent of the users have a household income in excess of $100,000. Even more important is the fact that most people who use Yelp are those who are planning to make an immediate purchase of a product or service. In fact, nearly 40 percent of Yelp users visit the website of the searched business within 24 hours. Therefore, it is important that have a great rating on their website. Also, a decent amount of reviews will improve the popularity of your business. You may check https://www.appliancerepairmarketingsecrets.com/ for more information.
If you would like to know more online marketing tips to grow your hvac company or appliance service company, check out our FREE Online Marketing guide here or how we do seo for hvac companies.
